Fazenda São Joao

Fazenda São Joao is located in the heart of Brazil, renowned for its rich and aromatic coffee. However, what sets this farm apart is its unwavering commitment to sustainability and eco-conscious farming practices. It’s not just about producing coffee but also about creating a legacy emphasizing the balance between agriculture and nature.

Reimagining Brazilian Coffee

Historically, Brazilian coffee farms primarily focused on quantity, often at the cost of quality and sustainability. Fazenda São Joao, however, embarked on a different path. By placing a premium on quality-focused, organic coffee production, the farm showcases that sustainable farming not only leads to better coffee but also ensures the longevity and health of the land.

Sustainability: The Core of Fazenda São Joao

Sustainability is not just a buzzword for Fazenda São Joao; it’s a way of life. Every decision, from planting to harvesting, is made with the environment in mind. This dedication to eco-friendly practices has not only elevated the quality of their coffee but has also set an example for other farms in the region. The farm’s practices are a beacon for those looking to harmonize agriculture with nature.

The Birth of a Coffee Community

Fazenda São Joao’s commitment to quality and sustainability didn’t go unnoticed. Inspired by João’s vision, neighboring farmers across the watershed began contributing their coffee beans. This led to the birth of a satellite micro-lot community, farming in sync with their principles, showcasing the power of collective effort towards a sustainable future.

A Taste of Tradition

Every cup of coffee from Fazenda São Joao is a journey through the Coromandel growing region of Minas Gerais State, Brazil. With a medium roast level, this coffee captivates with its rich flavors, underpinned by the dedication and passion of the farmers who nurture it.